https://www.youtube.com/watch?v=fNqWIANHQyI
Data-driven video for a mobile audience

We Produce Interesting Shit and Set it on Fire

Backyard Media is a tech-powered video company producing and distributing short-form video at scale.

What is backyard.media?

Backyard Media Inc. is a data-driven video company founded by serial entrepreneur Steve Hulford and based in Toronto, Ontario.

What we do

We produce and syndicate captivating storytelling for social media and websites. We are the publisher of INSH and produce the Facebook Watch shows What If, Crazy Creatures and Your Amazing Body.

Who cares

Our underknown stories, hypothetical scenarios, extraordinary creatures and amazing bodily facts have been watched by more than 1 billion people on social.

What we offer

We also provide storytelling, native advertising and production services to media companies and brands.

INSH: Interesting Shit from History, Geography, Science and Culture.

INSH (short for Interesting Sh!t) produces short-form videos in the humanities for an attention-starved audience on the move. INSH tells the world’s most interesting and underknown stories and facts and brings you news that is timeless.

Video Views:
850,000,000
Shares:
10,000,000
Videos > 1 million views:
30
https://www.youtube.com/watch?v=yi1V9_4JJpE

What If: Science-based answers to hypothetical questions.

What If asks some of the most provocative hypothetical questions in science — and then tries to answer them. Every episode investigates one of these questions, and uses modern scientific theory and the latest research to look for answers.

Video Views:
240,000,000
Reach:
700,000,000
Engagements (Comments, Shares, Likes)
12,000,000